Did you invest thousands on the development of your website? Do you want to bring in more visitors, but don’t want the additional expense? You’re not alone. The good news is that you don’t have to pay to increase traffic. Building organic traffic takes a great deal of time and effort. All you need is consistency and proper optimization.

What is organic traffic?

 Visitors are considered organic when they find your website after using a search engine. These are visitors who aren’t referred by another website or acquired through paid advertising. They simply search for something on a search engine, and find your website. Organic traffic is valuable because they’re more likely to convert into customers.

Here are five tips we recommend to increase organic traffic

1. Keywords Research

Keywords research is an important process for search engine optimization. It helps you identify the exact phrases people use to search for your services or products. New and existing websites benefit from keywords research. Most importantly, don’t obsess with the most popular keywords. Sometimes, the long tail keywords can be just as valuable, and easier to rank higher.

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2. Optimize your website for search engines

Once you’ve established your list of keywords, it’s time to optimize your website. In other words, search engine optimize your content using the keywords. Moreover, write content that is easy to read by visitors and search engines.

Strategically place your keywords on your homepage, header, tags, meta-description, image title and alt, and in the URL of each page. Add the most important keywords to the first paragraph of each page, and avoid keyword stuffing.

3. Create quality content for your website

Google wants to deliver the best and most relevant results. Therefore, your website needs quality content to rank on search engines. Write thoughtful, relevant, and informative content.

Regularly updated websites also rank well. I recommend adding a blog to your website. Publish a new blog post on a regular basis. Make sure every post offers valuable information relevant to your market. Moreover, don’t forget to optimize your posts.

4. Internal linking and backlinking

 Internal linking to relevant posts or a sales page within your website. This encourages visitors to interact and engage more with the website. As a result, visitors are more likely to convert to customers.

Backlinking is just as important as it helps direct traffic to your website. I don’t recommend asking visitors to link back, but add a widget with share buttons to your posts and pages. Sharing links will increase the chances of getting more backlinks.

5. Monitor your progress

Lastly, monitor your marketing efforts progress. SEO marketing does take lots of time and effort, but it’s worth it. Organic traffic acquisition and SEO is a never ending process.

Continue to monitor your traffic to identify strategies that worked and didn’t work. No matter how well your website is doing, don’t neglect or ignore your website’s SEO. Make sure to also monitor your backlinks. You will need to identify good and bad backlinks.

To sum up, increasing organic traffic through SEO is an ongoing process. As a result, you will be greatly rewarded by search engines. If you still don’t feel confident about doing it alone, request a FREE SEO consultation.