Client Brief

Leah is the Founder and President of BecuzIcare11, now a 501c3 organization with the goal of spreading kindness throughout the world. The number “11” matches Leah’s basketball number as well as the basketball number of her cousin, Terri Byrd, who passed away at 16 years old in 2015. Leah added the number 11 to BecuzIcare because she wanted a piece of her and Terri’s memory to stay with each bracelet as it traveled around the world.

The words written on each BecuzIcare11 card that comes with the bracelet reads:

Because I care is a program that can go all around the country. All you have to do is start with a few bracelets then whenever you do something nice for someone (i.e. buy their coffee at Starbucks, or pay them a compliment) you give them a bracelet, and pass down this message: In a world with so many issues, let’s just show other people that they are valued.

This message was written by Leah at 10 years old, but will forever ring true throughout the globe.
Project Overview

We created the website to help 11-year-old Leah share her message of kindness. The design is fun and bold, and features the BecuzICare11 bracelets. We wanted to make it easy for people to contribute to the organization, so we installed e-commerce to support online transactions. The website centralizes all the information about the 501(c)(3) organization.