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Saying no to a website is like saying no to traffic from search engines like Google, Bing, or Yahoo! The majority of Californians use search engines to find products and services. Many business owners believe that simply having their location listed on Google is enough. The listing with contact information doesn’t say anything about your products and services. If you have a website, then consumers know where to go to learn more about the business.

how do search engines find my website?

Search engines use web crawlers to browse the Internet with the purpose of web indexing. If you don’t have a website, then the web crawler has nothing to browse. In the mean time, a web crawler is browsing your competitor’s website allowing search engines to include it in their real-time search results.

You simply don’t stand a chance against competitors with websites. A search engine optimized (SEO) website is the best way to maximize search marketing. Search engine optimization involves adding and editing content that will increase the relevance to specific keywords. It also removes barriers to the indexing of search engines.

Unpaid, organic search results are achievable for almost all websites. But great organic results requires a long term investment in web development, optimization, and content marketing.

mobile-ready website

More users are accessing the web from their mobile devices. Therefore, it’s crucial that you have a website that is responsive and adjusts to fit on cellphone or tablet devices.

Google prioritizes mobile-friendly websites. Therefore, a modern website platform is important for your users and SEO efforts. Stay ahead of the curve, and get a website that is mobile-ready!

you need more than social media

Many business owners think that social media alone is enough to market their business. However, most social media users have a different intent than search engine users. On social media, users are typically focused on maintaining communication with friends and family, sharing stories, or sharing silly cat photos. Social media networks are typically not used to find businesses, products, or services.

On the other hand, search engine users are finding you because you’re relevant to their search. In other words, they’re looking for products or services like yours! Now, we aren’t saying quit social media, but we want you to grab the attention of consumers across multiple platforms. Capitalize on all types of consumer behavior from buying, to browsing, to researching.

Linking between these marketing channels will only strengthen your online presence. With multiple platforms at work, you can analyze even more metrics and site data, allowing you to better segment and target your audiences.


Working with an expert web developer is the fastest way to get results. If your business needs a digital revamp, then consider hiring a web development agency like Cali Image. We will build your website with your marketing strategy in mind.

If you would like to know more about web development, contact one of our digital specialists in California.